The Brooklyn Symphony Orchestra (BSO) has unveiled a new brand identity designed by The Partners New York. The logo and imagery are intended to mark a new chapter in the evolution of the BSO from a small music society established in Brooklyn Heights in 1973, to a full scale orchestra with a permanent residency at the Brooklyn Museum. Comprised mainly of residents of Brooklyn and under the artistic directorship of Nick Armstrong, the orchestra has embraced a far-reaching ambition to engage with as many members of Brooklyn’s diverse population as possible.
The new logo reflects three aspects of the orchestra: it’s role as the only high end classical music experience located in Brooklyn, the beauty and power of music, and the coming together of the community to participate. In addition, the design firm is actively developing software to visually interpret the music in real time to create striking effects across digital interfaces. This will then form an “open-source” for imagery that can evolve and develop for the BSO. Commenting on the work, Nick Clark of The Partners New York said, “It has been a delight working with the BSO. The passion and commitment of the players and the organization reflect the true meaning of the word amateur: ‘from the heart.’” The Partners has offices in New York, London and Singapore.