Corsair Apartment Branding Hearkens Back To WWII Fighter Aircraft


Proverb has completed branding and marketing assignments for the Corsair Apartments, a New Haven CT luxury apartment community.



According to Managing Director of the Boston-based branding and design agency, Daren Bascome, Proverb was tasked with creating brand platforms for Corsair Apartments, a building used for 135 years of manufacturing and notably for producing the 6-foot long propellers used for the F4U ‘Corsair’, a WW II fighter aircraft for which the apartments take their name. For the Corsair, Proverb developed strategic positioning, brand identity, marketing collateral, environmental design, and websites for the property.

Corsair Website