Duffy Finds Good Chemistry With Cannabis Retailer


Good Chemistry a self-described “pioneer in the evolution of retail cannabis shopping and experience,” turned to design in general — and Duffy and Partners in particular — to mitigate negative perceptions while reaffirming the compassion and science found in cannabis use.



In collaboration with Michael Markowitz and Associates and Tony Coleman Brand Design Retail Interiors, Good Chemistry has been given a sleek look while emphasizing education: customers  explore the world of cannabis much like they might shop and learn about other products. The store facilitates this by being organized by types of experiences and benefits that a buyer may be seeking —  for example, sleep, relaxation, pain relief, stimulation — as well as by degrees of lift available from the diverse range of cannabis strains and products.