Duffy Finds Good Chemistry With Cannabis Retailer

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Good Chemistry a self-described “pioneer in the evolution of retail cannabis shopping and experience,” turned to design in general — and Duffy and Partners in particular — to mitigate negative perceptions while reaffirming the compassion and science found in cannabis use.

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In collaboration with Michael Markowitz and Associates and Tony Coleman Brand Design Retail Interiors, Good Chemistry has been given a sleek look while emphasizing education: customers  explore the world of cannabis much like they might shop and learn about other products. The store facilitates this by being organized by types of experiences and benefits that a buyer may be seeking —  for example, sleep, relaxation, pain relief, stimulation — as well as by degrees of lift available from the diverse range of cannabis strains and products.

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