Situated on 400 acres of pasture and woodlands in Charlotte VT, Philo Ridge Farm develops and implements practices founded in regenerative agriculture to aid in soil recovery and the strengthening of the ecosystem. Recently, the farm sought the help of brand strategy firm Alexander Isley Inc. to develop identity materials and a communication plan to help spread the word of their mission and resources to their community, partners, and visitors.
The farm features a variety of livestock, including the distinctive Belted Galloway cattle that serve as the inspiration for the logo. The logo is intended to be an arresting mark that serves as the cornerstone of an identity program while suggesting that Philo Ridge’s is a unique and contemporary mission. It also manages, as an added bonus, to incorporate a stylized map of Vermont. The design team also developed a retail signage system including custom updatable menu boards, shelf displays and informational signs; templates were provided so that updates can easily be made inhouse.
The packaging, like the farm and its mission, is simple, honest, clean, and clear.