The Association for PRINT Technologies (APTech), the leading association for print service providers and print manufacturers, has launched its newest publication, EDgage—A Magazine for Higher Education Marketers. The magazine, which will be published quarterly, delves into the unique challenges that higher education marketers face as they work to stand out in a highly competitive market where each new student can represent a long-term asset to their school; EDgage will highlight the solutions and innovations that print can provide to help address those challenges.
Comments Thayer Long, President of APTech: “This new publication supports our mission as an organization to help the print community by creating awareness for print and the value of print to highly competitive vertical markets,” “We’re excited about this highly focused periodical to support higher education marketers. It is our goal as an association to deliver solutions that will drive success – and we believe EDgage will do just that.” In addition to the EDgage quarterly publication, APTech is launching a broader suite of products around this new brand including podcasts, a monthly eNewsletter and eventually regional meetings. EDgage was developed in partnership with Mark Potter and Conduit, Inc.