Colle McVoy’s Interactive Holiday Mailer

COLLE1

Each year Colle McVoy creates a special gift to thank employees, clients, partners and friends; this year they are donating to the World Wildlife Fund (WWF) and designing a festive interactive experience using an augmented reality app. The actual experience starts with a holiday mailer of four letter-pressed coasters that can double as tree ornaments, with each coaster featuring a different winter animal. Copy on the back describes the animals and explain how to bring them to life via an AR smartphone at wwf.collemcvoy.com. The option to donate directly to the WWF via the app is included. Credits go to agency Colle McVoy, design firm 10 Thousand Design, and letterpress to Studio on Fire.

 

COLLE2

 

COLLE3