Design Army Goes to the Oscars

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WASHINGTON DC/BEVERLY HILL CA

The yearly Academy Awards gala is one of the film industry’s most highly anticipated events, but much of what the Academy of Motion Picture Arts and Sciences accomplishes occurs behind-the-scenes. While conceiving and executing the creative direction for the Academy’s 2014 Annual Report, Design Army sought to shine the spotlight on the other 364 days of the year, highlighting the organization’s activities and advances.

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Inspired by the crisp feel of a magazine, the design firm created a visual representation of the Academy’s most exciting highlights and achievements from the past year. Each spread is a month-by-month journey that pays homage to keynote events: the first-ever Oscar Concert in February, October’s Hollywood Costume exhibition, and, of course, the television extravaganza.

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The overall design subtly incorporates the Academy’s familiar mark: first as a die-cut on the cover, and again as a series of tessellating, abstract forms throughout the report.

Playful patterns, eye-catching infographics and typography, and a distinctive color palette that ties into the Academy’s graphic standard give the report a playful dynamism. Overlaid quotes from honorees, press, and members represent the Academy’s long reach and impact.

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