ECP Agency Sees Unity In Distance

BILLBOARD FEATURE

Amid the national pandemic, and with Michigan an early adopter of the stay-at-home order, Grand Rapids MI agency Extra Credit Projects (ECP) has been working overtime on a campaign to both connect and motivate viewers to follow CDC guidelines for social distancing. With people across the country encouraged to stand six feet apart and cease unnecessary contact with others, the digital billboard and social media campaign, using only four words, highlights community and citizenship during this universal time of uncertainty.