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New Chicago Fire Logo Ignited

Fresh, Top Stories December 4, 2019December 6, 2019 Ilana Greenberg
CHICAGOFIRE

After the Great Fire of 1871 razed the city to ashes, the people of Chicago stood on still-scorched earth and resolved to rise again. The new logo for the Chicago Fire Football Club features an icon — “flames inverted to become a crown” — which, asserts Fire President and general manager Nelson Rodriguez, tells the story of the dramatic rebirth. He notes that “the club’s pillars — Be Chicago. Be Football. Be a Club. — are fused into the new badge as well.” The old crest was a fire department-like blue, red and gray Florian cross with a stylized “C” in the middle. The new logo is a dark blue oval with two sets of triangles — one gold, one red — divided by a line. Creative credits go to Doubleday & Cartwright, which has extensive experience with major league sports clients; the firm is based in Venice CA and Brooklyn NY.

 

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Tags

brand, chicago, Chicago Fire football club, Doubleday & Cartwright, Fire crown, Fire FC, GDUSA logo news, Graphic Design USA logo trends, identity, logo design, MLS, Nelson Rodriguez, new logo, new sports logos, rebrand, soccer club, soccer logos, Sports Logos, stylized "C"

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