Colorado College’s Department of Athletics has unveiled a refreshed look and logo amid several events celebrating and showcasing the updated design. It’s been 30 years since the current tiger shield logo was designed, and, note officials, a lot has changed at CC, one the nation’s leading liberal arts college. This includes the construction, now underway, of a new athletic building, the Ed Robson Arena.“This is an exciting day for the Tigers,” says Colorado College Vice President and Director of Athletics Lesley Irvine. “The logo refresh speaks directly to the momentum of CC athletics on campus. It also allows us an opportunity to build on visibility and identity in a focused and consistent way.”
The logo and accompanying visual identity system enables all the athletics teams to appear unified and consistent in their uniforms and sports gear. CC engaged alumni, students, faculty, and staff, and worked with Joe Bosack and Co., an expert in sports team logos and identity. The updated logo retains familiar characteristics of the current CC Athletics logo, including a fierce tiger and shape of the shield. The refreshed symbol has a simpler shape and more flexibility as a result of the creation of an expanded visual system. The expanded visual system will include an updated Tiger and shield logo, wordmarks for “Colorado College” and “Tigers,” a “CC” monogram, a uniform numerals set, and team-specific wordmarks.
Last spring, the Bosack firm held a series of focus groups with student athletes, athletics staff, student leaders, faculty and staff, local alumni, and the Board of Trustees to review logo versions and discuss the essential elements that the updated logo needed to express. Athletics staff and the Board of Trustees weighed in on options and the stakeholder group selected the final logo.