Major Revision of ‘Brand Identity Essentials’ Released


Kevin Budelmann and Yang Kim, brand experts and co-owners of Peopledesign, lay a foundation for brand building in their new book, Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands (The Quarto Group, 2019), available now. “Making a great brand is easier said than done, and brand builders often lack the structure and approach to improve,” says Budelmann. In this second edition of Brand Identity Essentials, Budelmann and Kim define the tools and building blocks of brand building, illustrating the construction of strong brands through examples of world-class design. Originally published in 2010, the first version of the book is available in six languages and featured digital and paperback editions. This second edition is a major revision, featuring hundreds of new images and content, including work from design leaders such as Alan Cooper, Artefact, Collins, Design Army, Multiple, Pentagram, and many others