‘That Lady Thing’ Is A Platform For Social Change

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Imagine if the Museum of Ice Cream actually served up social change instead of just social media moments. That’s the idea behind That Lady Thing, the tongue-in-cheek gender equality-focused experiential art installation that debuted in SF last year to huge acclaim and coverage by Forbes, The Guardian, and others. The organizers went for a second round on the recent International Women’s Day March 8 – 10, this time at The Phoenix Hotel run by visionary hotelier and designer Liz Lambert.

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Created by Creative Director Jamie Shaw and women-owned agency Cogs & Marvel, this year’s event featured a host of artists and offered  over a dozen unique experiences. The plan is to use this installation as a growing platform for social change. Also, a portion of ticket and merchandise sales are donated to women’s organizations including the National Women’s Law Center. Seemingly superficial Instagram playgrounds can make them effective vehicles for social/political movements.
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Among the latest exhibits …
• Raise Her Up, a seesaw of power dynamics with a backdrop by Danna G. Windsor aka Cult of Dang
• Smells Like Toxic Masculinity, a scratch and sniff wallpaper display by Brooklyn-based Flavor Paper
• The Pink Tax, a game show activation designed and created by Designsake
• The Wallflowers, self-aware selfie backdrops: All Women & Lift by  Katie Mullins Boys Will Be Bingo and Hoops by Adriana del Mar, Money Fan and Climb by Flavia Gonzalez
• The Shamebooth, brainchild of artist and interventionist Paula Williams

Photo credit: Lyola Rowe Photo