In case you haven’t heard, Flash is dead. Done. No longer relevant. Google isn’t accepting new Flash ads any more and will stop displaying Flash ads entirely in early 2017. And, of course, Flash was never widely supported on mobile to begin with.
As Flash fades to the background, HTML5 has taken its place as the industry standard for digital ads, according to the Interactive Advertising Bureau. That said, there is a lot of confusion about what this actually means. How does switching from Flash to HTML5 impact the way you market your product? Do you have more options now, or fewer? Does this mean a more time-consuming and less efficient workflow?
Monotype’s latest eBook, The End of Flash: Separating Fact from Fiction, answers key questions about what the immediate future holds for the digital advertising landscape. You’ll learn about the advantages HTML5 offers compared to Flash, how web fonts open up possibilities within HTML5, and how HTML5 ads can create a better user experience. You’ll also learn that even though the initial transition is not without challenges, it doesn’t make sense to keep building ads the old-fashioned way.
HTML5 is an integral component of both the present and future, and now is the time to get on board and start adapting. The digital ad space is constantly evolving, and HTML5 will usher further innovation as designers experiment and push the limits of what it can do.
Download The End of Flash: Separating Fact from Fiction eBook today to get the best tips on how HTML5 can benefit your workflow, branding, and user experience.