Birch Family Services empowers individuals with autism and developmental disabilities to lead fulfilling lives. The non-profit supports more than 2,000 individuals and their families each day throughout New York City with specialized schools, employment programs, supportive housing, and family support. For a strategic brand refresh to better tell their story, the client turned to Trillion whose designers established a clear brand strategy — future looking, hopeful and people-oriented — and built a verbal and visual identity built around it. The refreshed identity breathes new energy into a newly redesigned website, as well as at Birch Family Services school locations, major fundraising events, career recruitment events and more. In addition, the website now allows for easy updating and new content inclusion, something that was a challenge on the previous site.