Trollback Reshapes Culture of Sound

IRISLOGO

Branding and design studio Trollbäck+Company has created an identity for IRIS, a next-gen audio technology start-up promising nothing less than revolutionizing the way we see, live, and experience sound. The designers delivered a brand foundation, logo and visual identity to position IRIS’ technology as ushering in a new era of “Active Listening.” By communicating all of the ways IRIS is working to ignite a movement to “Listen Well” – from improving sound quality and dynamics to its parallels with the future of wellness, science, and sustainability – the Trollback firm is supporting the IRIS brand from concept to market, as well as attracting funding and interest in its initial investment and planning phases.

IRIS_BRANDSTRATEGY

The logo, color palette, and visual identity are said to work together to paint a picture of a modern and connected world of living sound. In the logo and lettermark, two interlocking pieces of the IRIS ‘s’ represent the formation of a living system, the internal and external, and the intersection of immersive technology and progressive biology. An accompanying visual identity, brought to life by a Fibonacci-inspired system of layouts, textures, and colors helped further define that vision.

IRIS_3DLOGO

The logo is now featured across a vast array of IRIS-designed products, from app buttons to internal speaker design to custom Red Bull Racing headsets created for the brand’s official audio partnership with Aston Martin.

IRIS_APPSTORE

IRIS_REDBULL