UNO Branding (UNO) has developed a new brand identity for The Smithsonian Latino Center (SLC) which promotes Latino presence within the Smithsonian. Created in 1997, the SLC shares and supports the national Latino experience, heritage, culture, passions, and contributions and its first permanent Latino gallery will open in 2021 on the site of the Smithsonian National Museum of American History in Washington DC. The gallery will include bilingual stories and how Latino culture has shaped the United States.
UNO Creative Director Luis Fitch explains: “As a forward-looking brand identity, it reflects and enhances how dynamic The SLC is and all it has to offer to the Latino community. The dynamic nature of SLC brand gives creators great latitude in developing each story’s specific look and feel. It is nimble. It easily adapts to varying audiences, media platforms, and messaging needs. It leans toward a vibrant, high-energy Latino vibe.”
UNO is based in Minneapolis MN and has diverse non-profit client roster experience, including The Smithsonian Latino Center, Jewish Community Relations Council, Saint Paul Police Department, The Food Group, Beacon Interfaith Housing & Collaborative, and Proteus. The agency specializes in bringing brilliant in-culture ideas and unique creative solutions to projects regarding visual brand identity and design.