The May 2018 issue of Glamour represents a radical redesign of the 79-year-old magazine, complete with new masthead and new content sections. The magazine has been losing readers to the likes Refinery29 and Bustle. Diverting from its traditionally heavy all-uppercase typeface, Glamour has adopted a modernist logo which aims to help the magazine “pop” on newsstands and, perhaps more importantly, online.
Glamour’s content structure has also been revamped and split into four sections: ‘#Look, #Feel, #Live, #Think. The redesign was overseen by creative director Nathalie Kirsheh, who has spearheaded redesigns at W and at the now-defunct Details. The Glamour website will also get a makeover this autumn.