Glamour Models New Look

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The May 2018 issue of Glamour represents a radical redesign of the 79-year-old magazine, complete with new masthead and new content sections. The magazine has been losing readers to the likes Refinery29 and Bustle. Diverting from its traditionally heavy all-uppercase typeface, Glamour has adopted a modernist logo which aims to help the magazine “pop” on newsstands and, perhaps more importantly, online.

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Glamour’s content structure has also been revamped and split into four sections: ‘#Look, #Feel, #Live, #Think.  The redesign was overseen by creative director Nathalie Kirsheh, who has spearheaded redesigns at W and at the now-defunct Details. The Glamour website will also get a makeover this autumn.

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Glamour Before (left) and After (right) redesign
Innovative Card Packaging from Burgopak