Chermayeff & Geismar & Haviv is celebrating its 60th anniversary in 2017, making it arguably the longest-running partnership in the business and certainly one of the most enduring completely independent firms in the graphic design industry. The firm is behind many of the world’s most recognizable trademarks and symbols including the NBC peacock, Chase Bank’s blue octagon, and Mobil Oil’s red “O”. Since 1957, it has pioneered the modern movement of idea-driven graphic design across disciplines, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture. Their work, it is fair to say, has helped define graphic design with its signature synthesis of Modernism and commercial pragmatism.
With a global reach, Chermayeff & Geismar & Haviv is led by its founding partners, designers Ivan Chermayeff and Tom Geismar, along with partner and designer Sagi Haviv who joined the firm in 2003, and principal designer Mackey Saturday. The firm has garnered design awards from every major industry organization; this includes, most recently, The Smithsonian’s Cooper-Hewitt, National Design Museum National Design Award for Lifetime Achievement to Tom Geismar and Ivan Chermayeff for their impact on the American visual landscape through the creation of some of the world’s most famous logos, museums and art in architecture.
