Jovenville Updates Grunge For GRAMMY Fundraiser

JOVENVILLEHEAD

For the past several years Jovenville has enjoyed a creative partnership with MusiCares and the GRAMMY Foundation to promote the annual Concert for Recovery. It’s a fundraising event that call attentions to the mission of helping those in the music industry dealing with addiction issues.

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For the 2018 concert, marketing materials by the Newport Beach CA brand extension agency included an email announcement and digital advertisements, as well as a tribute journal available the day of the concert. Since this year’s concert honored Mike McCready, a founding member of 1990s band Pearl Jam, the Jovenville team built their designs around a theme they called “sophisticated grunge.” Elements included the asymmetrical layouts and overlapping elements that characterized many of the DIY rock posters of the era, but updated for contemporary appeal.

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Innovative Card Packaging from Burgopak