Alasdair Lennox To Creative Director of Experience

ALENNOX

LANDOR & FITCH has appointed Alasdair Lennox Group Executive Creative Director of Experience, Americas. Lennox will now work across all LANDOR & FITCH studios in North America, helping lead the integration of Landor’s brand consulting and strategic design capabilities with FITCH’s experience design and retail consultancy. The two agencies together provide comprehensive end-to-end brand, experience and design capabilities. Lennox began his career in FITCH London and rose to become Executive Creative Director for EMEA in 2014 before moving to the US. In his time at FITCH London, Lenox led the region to Cannes Lions and World Retail Award wins. In 2019 was a GDUSA Person To Watch. In his new North American role, Lennox will be working with clients including Walmart, Under Armor, Microsoft and other leading brands. “2020 continues to drive a paradigm shift in our lives, including how we engage and experience brands,” said Lennox. “I am focused on developing future-forward brands and experiences by integrating our propriety PHD (Physical + Human + Digital) experiential design approach into all of the studios and accelerating the application of technology and motion into all dimensions of our creativity.”