Landor Steers Spinoff To Mobility Positioning

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Delphi Automotive, a leading technology company for automotive and commercial vehicles, has partnered with global brand strategy and design firm Landor to spin off its powertrain and auto-parts divisions, now called Delphi Technologies, and create Aptiv, which encompasses the advanced software and electronics divisions.

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Landor worked with the Aptiv leadership team to define the purpose of the company and bring it to life. The designers focused on Aptiv’s ability to deliver technology that leads the future of mobility. The result: a new brand name and strategic positioning that signals the company’s active role in shaping the mobility landscape through its knowledge, adaptiveness, and drive. Visually, Aptiv’s identity illustrates connections that get people from here to there. Landor also partnered with Delphi Automotive to create a new brand positioning, verbal identity, and visual identity for spin-off brand Delphi Technologies. The goal: highlight its focus on being nimble and agile, while expressing its commitment to partnership.

The future of mobility takes a major step forward today with the launch of Aptiv PLC (NYSE: APTV), a technology company that develops safer, greener and more connected solutions for a diverse array of global customers. (PRNewsfoto/Aptiv PLC)
The future of mobility takes a major step forward today with the launch of Aptiv PLC (NYSE: APTV), a technology company that develops safer, greener and more connected solutions for a diverse array of global customers. (PRNewsfoto/Aptiv PLC)

 

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