Chermayeff & Geismar & Haviv has created the visual identity for a new Mexican broadcast network Imagen Television. In 2015 Grupo Imagen won the Mexican government tender to build a new nationwide broadcast network which unites several major online, print, radio and television brands under a single banner, with programming in news, entertainment, sports and lifestyles.
The Imagen logo is formed by two fundamentally different geometric shapes to create both the letter “i” and the shape of a head and shoulders. The result is a simple letterform that puts the spotlight squarely on the company’s driving theme of inclusion and diversity. The visual identity begins its nationwide launch in October to unify 123 stations reaching roughly 90 percent of Mexico’s total population.