Alexander Isley Inc. has designed a comprehensive identity and communications program for WREN. The client is a South Carolina-based network created to advance the health, economic well-being, and rights of South Carolina’s women, girls, and their families. The organization works with partners and members to advocate for laws and policies to enhance the status of women, families, and a generally better State.
The project started with a naming initiative; working in collaboration with colleague Georgann Eubanks, the Isley team explored a variety of approaches leading up to the recommendation that generated a short memorable acronym, WREN, the Women’s Rights and Empowerment Network, which also has the benefit of referring to the hardy South Carolina state bird.
Once the name was in place, the visual program took shape, centered around a multicolored nest as a logo to represent safety and security, nurturing, and the idea of a home.