eHarmony is one of the pioneers of the online dating industry, founded in Los Angeles in 2000 and featuring a patented Compatibility Matching System® which allows eHarmony members to be matched with compatible persons for long-term relationships. The company has redesigned its logo and Manager of Creative Services Shaily Savla explains in an eHarmony blogpost that “it’s making a case for lowercase.”
Savla continues: “The way we find love has changed dramatically in the last 20 years and the new visual identity reflects that evolution, as a forward-thinking, human-centered relationship company. Staying true to its core, the brand name is written in a font that is warm. A dynamic heart shines above it, illustrating the insights, expertise, and experience we bring to creating compatible relationships. Together, they combine to represent the value we help create — love and science work better together.”
