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New eHarmony Logo Makes Case For Lower Case

Fresh, News September 27, 2017 Ilana Greenberg
EHARMONEYHEAD

eHarmony is one of the pioneers of the online dating industry, founded in Los Angeles in 2000 and featuring a patented Compatibility Matching System® which allows eHarmony members to be matched with compatible persons for long-term relationships. The company has redesigned its logo and Manager of Creative Services Shaily Savla explains in an eHarmony blogpost that “it’s making a case for lowercase.”

EHARMONY_LOGO

Savla continues: “The way we find love has changed dramatically in the last 20 years and the new visual identity reflects that evolution, as a forward-thinking, human-centered relationship company. Staying true to its core, the brand name is written in a font that is warm. A dynamic heart shines above it, illustrating the insights, expertise, and experience we bring to creating compatible relationships. Together, they combine to represent the value we help create — love and science work better together.”

EHARMONY_IDENTITY_ELEMENTS

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eharmony, eharmony logo, identity

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