New Lupus Logo Communicates The Power of Science

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The Lupus Research Alliance has unveiled a new brand identity and strategic vision. Developed and designed by Pause for Thought, the branding helps unites three leaders in Lupus research — the Alliance for Lupus Research, the Lupus Research Institute, and the S.L.E. Lupus Foundation — who recently merged to become the largest private sector organization dedicated to advancing lupus research. Pause for Thought worked with its strategic partner, ACME Brand Intelligence to visualize a shared promise and vision for the future.

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The natural combination of the organizations’ names helped smooth the transition to one entity. Drawing from elements of all three, the new logo communicates the power of science to make a difference. The icon features an energized burst of molecules representing the new organization as a catalyst for scientific discoveries. The custom font, imagery style and signature look with its bold purple, violet and red color palette is intended to be a beacon of hope for fundraising and social media efforts. Pause for Thought  specializes in health and wellness, social impact and non-profit brand design; Janice Pedley is Founder/Creative Director. Alex Millet is Founder, ACME Brand Intelligence.

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