The Lupus Research Alliance has unveiled a new brand identity and strategic vision. Developed and designed by Pause for Thought, the branding helps unites three leaders in Lupus research — the Alliance for Lupus Research, the Lupus Research Institute, and the S.L.E. Lupus Foundation — who recently merged to become the largest private sector organization dedicated to advancing lupus research. Pause for Thought worked with its strategic partner, ACME Brand Intelligence to visualize a shared promise and vision for the future.
The natural combination of the organizations’ names helped smooth the transition to one entity. Drawing from elements of all three, the new logo communicates the power of science to make a difference. The icon features an energized burst of molecules representing the new organization as a catalyst for scientific discoveries. The custom font, imagery style and signature look with its bold purple, violet and red color palette is intended to be a beacon of hope for fundraising and social media efforts. Pause for Thought specializes in health and wellness, social impact and non-profit brand design; Janice Pedley is Founder/Creative Director. Alex Millet is Founder, ACME Brand Intelligence.