New Mohawk Guide Pushes The Envelope

MOHAWKHEAD

Mohawk has released A Maker’s Field Guide to Envelopes, the latest in a series of comprehensive, printed guides designed to inspire and educate designers, their clients and printers on the importance of choosing the right materials for print. “The new Maker’s Field Guide to Envelopes is the latest expression of Mohawk’s ongoing commitment to helping demonstrate the pivotal role materials play in the success of every print job,” said Chris Harrold, Vice President, Creative Director, Mohawk. “Envelopes are equal part function and first impression. An envelope is like a handshake that simultaneously says ‘hello’ and ‘open me first!’”

MOH_ENVELOPEFIELDGUIDE_01

MOH_ENVELOPEFIELDGUIDE_06

Created by Aurora Design to complement Mohawk’s Maker’s Field Guide to Texture and Color and the Mohawk Maker Quarterly,  A Maker’s Field Guide to Envelopes is organized around five defining, structural attributes of an envelope: Texture, Color, Style, Flap and Size. Like the Maker’s Field Guide to Texture and Color, the envelope guide opens with a high level introduction stating the case for materials with a blend of behavioral insight and hands-on demonstration. This is intended to prove that careful attention to your envelope selection helps elevate any project from good to great.

MOH_ENVELOPEFIELDGUIDE_03

MOH_ENVELOPEFIELDGUIDE_12

The 26 page book is organized in to six short, high-impact sections: (1) Introduction – This includes background on the impact of materials as well as a hands-on, interactive introduction to the five defining envelope attributes to consider in design. (2) Texture – How to use textured envelopes to capture your audience through touch. (3) Color – Using color can transform a simple, common form like a business envelope to something extra special. (4) Style – Carefully considering the anatomy of your envelope is crucial to any project that requires an envelope enclosure. (5) Flap Shape – Unique to envelopes, flaps offer a clue to what’s inside. From formal invite to business stationery, a flap style can send a message before it’s even opened. (6)  Size – From the smallest, attention-getting envelope to the largest unique forms, the size of an envelope is an obvious, but powerful choice.

MOH_ENVELOPEFIELDGUIDE_15

MOH_ENVELOPEFIELDGUIDE_13

Throughout the book, including the dust jacket, patterns inspired by envelope security tints are used as a visual, unifying element, and printed on 25 different combinations of Mohawk colored and textured papers and envelopes. Production credits to O’Neil Printing and and Roswell Bindery, both in Phoenix AZ. Copies of the Guide are available by visiting the Mohawk website.

MOH_ENVELOPEFIELDGUIDE_04

MOH_ENVELOPEFIELDGUIDE_02