New Nickelodeon Look Mixes Real Kids and Nick Characters

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Nickelodeon has debuted a brand refresh of its on-air and online look and feel that delivers on the network’s mission to help make the world a more playful place. Created with global branding and creative agency Superestudio based in Buenos Aires, the new look features an array of kids interacting with the real world and well-known Nick’s characters in surprising and surreal mixes of live-action and graphics. This includes roughly 300 deliverables, including bumpers, IDs, promo toolkits and graphic developments rolling out across the U.S. linear platform, followed by online, social media and off-channel. International channels will follow.

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The visual narrative was executed by combining real kids with 2D and 3D graphics to create imaginative reinterpretations of Nickelodeon’s properties and characters as they became real-world playgrounds for kids to bring to life, rearrange and redesign. From turning SpongeBob’s face into a tongue-twisted fun zone, to kids rearranging and rebuilding Lincoln Loud, everything seeks to drive a visual conversation between network and audience. Nickelodeon’s familiar orange logo is now set against an updated color palette of bright and cheerful tones, including purple, light blue, lime and cream. Utilizing the modern sans-serif Galano Grotesque Black, the refresh also uses color to create, contrast and codify on-air messaging.

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Credits at Nickelodeon:

EVP Creative & Marketing: Kim Rosenblum
SVP Creative Director Art & Design: Michael Waldron
SVP Creative Director Brand: Tony Maxwell
VP Animation Director Motion GFX: Kurt Hartman
VP Nick Brand Design: Sandy Goijberg
VP Creative Director Brand Editorial: Erica Ottenberg
VP Project Manager: Adam Weiner
Art Director: Shannon Macneilage
Sr. Director Production: Joseph Pappalardo
Producer: Tony Herman
Production Manager: Kate Brennan
Project Manager: Jon McNally
Graphics Manager: Marisa Bramwell
Animators: Carlos Miguez, Jeremy Sawyer, Jeff Wallenhorst, Megan Visconti, Kimberly Louis

Credits at Superestudio
Executive Creative Director: Ezequiel Rormoser
Executive Producer: Marcos Torres
Creative Director: Mariano Barbieri
Animation Director: Leandro Feuz
Senior Producer: Sofia Teodoro
Post Production Coordinator: Maximiliano Sanguine
Design: Florencia Piovesanel, Alejandra Lan, Malena Deluca, Nicolas Gloazzo, Valeria Moreiro, María Pía Vivo
Animation: Martin Ferdkin, Armando Carrasquel, Ezequiel Leiva, Juan Manuel Zárraga, Esteban Blazquez, Horacio Herrero, Pablo Drut, Pablo Agromayor, Norberto Pizzini, Nicolás Trullás
3D: Eugenio Pignataro, Santiago Gelabert, Leandro Feuz, Armando Carrasquel, Ezequiel Leiva, Alejandra Lan, Juan Manuel Zárraga, Esteban Blazquez, Pablo Agromayor
Chroma Keying: Malditomaus
Color Correction: Emmanuel Gramajo
Editing: Alexis Pellegrini, Mauricio Maturana
Production: Marina Dominioni

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