Odgis Develops Interlocking Logo For Global Political Experts


The Eurasia Group started as political experts in Europe and Asia and have grown to be a global company. They have tremendous recognition and a fan base, so a name change would not be beneficial. The challenge for Odgis + Co was to make this global presence apparent.



Therefore, the logo is based on the letterforms E and G. The round shape of the Eurasia Group logo refers to their global nature. What the firm does is look though the lens of politics to bring together vital insights that are gathered and informed by a deep understanding of the world. The logo mark refers to their process as the pieces interlock. The design firm also developed a brand architecture using a color palette to delineate their various lines of business.