Pantone and United Way Create Unignorable Color

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Pantone Color Institute has partnered with the United Way of Canada to create a new color — Unignorable — developed specifically to highlight local issues — poverty, youth unemployment, social isolation, domestic violence, hunger, mental health, education inequality, and homelessness — and bring their attention to Canadians impacted by them. “We wanted to create a distinctive color whose ‘can’t-miss’ high visibility immediately stops you in your tracks,” explains Laurie Pressman, VP of Pantone Color Institute.

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“This irresistibly captivating coral shade stands out from its surroundings, draws immediate attention, and with its high physicality, induces us to act.” A multimedia, fully integrated United Way national campaign draws on a long tradition of art for social change, and features images designed by illustrator Malika Favre, whose work has appeared on the cover of The New Yorker and within campaigns for Vogue, BAFTA, and Sephora. A campaign launch film, directed by Benjamin Nicolas, uses color as a universal language to remind everyone that poverty and inequality surround us.