Pantone Honors Prince With Custom Purple Shade

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The Prince Estate and the Pantone Color Institute™ have created a standardized custom color to represent and honor international icon, Prince. The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. The color pays tribute to Prince’s mark on music, art, fashion and culture.

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Prince’s association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack. Love Symbol #2, will be the official color across the brand he left behind. “The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate. Adds Laurie Pressman, Vice President of the Pantone Color Institute: “We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one’ … Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

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Image of Prince: By Yves Lorson from Kapellen, Belgium (Prince) [CC BY 2.0], via Wikimedia Commons