frog Jumps To Latin America

LUIS LOPEZ

Iconic design firm frog has opened a new studio in Mexico City, its first in Latin America. As Mexico’s corporate landscape matures giving rise to a growing number of businesses, frog officials say that they see tremendous potential in bringing its brand to the country and region. “As a door to the rest of Latin America, our presence in Mexico will allow us to better serve existing clients and make our offerings available to a broader, more diverse set of organizations,” said Andrew Zimmerman, President of frog. “With a rising interest in high-quality design and a growing appreciation for the value it delivers, frog can play a key role in elevating design in Latin America.” frog has launched the new studio by hiring the entire team of designers, strategists and technologists from 23 Design, a full-service design consultancy based in Mexico City. 23 Design’s founder and design director, Luis “Lulo” Lopez, shown here, leads the frog Mexico City studio as creative director and general manager.