Red Peak Brands New MetLife Spin Off

BRIGHTHOUSEHEAD

Brighthouse Financial is a new company established by MetLife. Already a leading U.S. provider of life insurance and annuities, the Brighthouse Financial mission is to help consumers achieve financial security by offering life insurance and annuity solutions designed to protect what they have earned and ensure it lasts.

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Red Peak developed a logo, expansive visual system, and custom photography library to help convey a sense of simplicity, transparency, and optimism. Red Peak is, along with IDEO, Sid Lee, Digital Kitchen and more, a member of the kyu collective.

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All Photography Anna Wolf