Brand strategy firm Retail Voodoo expands its team, naming Kelly Frazier to the new position of Director of Creative Strategies. She is focusing on uncovering new opportunities for client growth in the food and beverage categories. With over 20 years of experience in strategy, innovation, and design, Frazier has been a creative catalyst in the Seattle and Chicago brand strategy communities, having held senior creative leadership roles for agencies including Bluedog and Anthem Worldwide. She has overseen projects for CPG brands including Coca-Cola, Kimberly-Clark, Nestle Purina, Conagra, Bayer, Kraft Heinz, Cadbury, 3M, and Beech-Nut (which was awarded three structural design patents), among others. Frazier graduated with a BS in Graphic Design from the University of Wisconsin-Madison.