The Great Breakfast Cold War: Taco Bell vs. McDonalds

ROUTINE RULES-36a
Los Angeles CA

A surreal campaign from Deutsch heats up Taco Bell’s Cold War against McDonalds. The ad agency reimagines Ronald McDonald as a sunken-eyed Stalinist clown, who subjugates the masses with mediocre and circular breakfast sandwiches. Taco Bell comes to the rescue, of course, with non-conformist breakfast foods that are, among other things, hexagonal. The campaign includes a tv commercial, a mock-propaganda video, and a series of totalitarian communist era posters. The message: become a breakfast “defector.” Credits to Chief Creative Officer Pete Favat, Executive Creative Director Brett Craig, Group Creative Director Tom Pettus, Creative Directors Scott Clark and Pat Almaguer, Director Michael Spiecia, Illustrators Paul Rogers and Erin Burrell, and Production Company Arts & Sciences.

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ROUTINE RULES-36a
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