New York-based and European influenced design firm FormNation has rebranded haircare brand Uberliss. The long time client asked for a sophisticated and upscale look for placement in prestigious salons. To help the company stand out in a saturated market, FormNation incorporated hand-drawn artwork and fashion-forward design to create something non-traditional.
The design features hand-drawn patterns for each product based on its natural and exotic ingredients, and on what each product delivers — straightening, curling, dying, washing, conditioning.
The project includes a new logo and brand book, extensive packaging and shopping bags, posters, flyers, a stationery system, and a tradeshow booth. FormNation divided the packaging into two lines: black bottles for salons and white bottles for the consumer. The design studio of self-described “designtists”was created and is led by Dutch industrial designer Jan Habraken.