Holographic Foil Helps Chandon Sparkle

CHANDONHEAD

Chandon partnered with designer Rachel Minkoff, bringing inspiration from the use of geometric shapes in her signature designs and accessories to the Limited Edition Winter Collection. The new release pushes the boundaries of production in order to stand out.

 

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Since Chandon had never worked with holographic foil before, they leveraged Interbrand’s expertise to bring Minkoff’s vision to life by transforming the Chandon California bottle for the season. Interbrand’s team worked closely with Chandon’s production team to implement the artwork in a way that was producible at a large scale.

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The results combine traditional winter white and navy with gold, and featuring impactful holographic foil and special finishes. This is the second year Minkoff’s art has been used. Credits at Interbrand include Jamey Wagner and Kate Perez, design; Jody Bergman, implementation, and Rafael Rangel, client services.

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