KFC has introduced two edible nail polishes that bring the classic tagline, “Finger Lickin’ Good” to life. Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC’s secret mix secret herbs and spices, to create the nail polishes. The company says that the polish flavors are sourced from natural ingredients and based on the brand’s two favorite recipes, Original and Hot & Spicy. Comments Ogilvy creative director John Koay: “The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish …This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
Design agency Brand Union got involved to develop a designer bottle and box. Other campaign elements include social media and an online music video. At Ogilvy, CCO is Reed Collins, Creative Directors are John Koay and Matt Nisbet. At Brand Union, Creative Director is Andy Reynolds and Designer is Kitty Chan.