Trillion Creative Refreshes Newark’s Downtown

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To commemorate the 20th year of Newark Downtown District, dedicated to improving the economic viability of Newark, NJ’s central business district, the organization hired Trillion Creative to create a refreshed brand, including a new visual identity design.

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Trillion refined and modernized the downtown district logo design while still respecting  the mark’s distinctive features. They then created logo modifiers for some of NDD’s most important programs: the farmer’s market, walking club, and their 20th Anniversary. Trillion also created additional marketing material templates and a brand guideline to help NDD’s internal marketing department design future marketing materials.

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