Troika Network ID Uses Flag As Navigational Device


Entertainment branding and marketing agency Troika has refreshed the visual identity of TFO Network, the Ontario, Canada-based television resource for audiences seeking educational and cultural content in French. The refresh launches on-air this week. Striving to be “friendly, human, and educational,” Troika employed the creative concept of a “Flag of Culture” which emphasizes the brand’s mandate to connect viewers with Francophone culture and the French language. The flag offers a sense of motion, pointing viewers to navigational information.


The identity also features diverse images of people with icons of French culture, including macarons and moustaches. Troika has integrated the newer concepts into the existing TFO brand palette, adding variety while allowing the sub-brands to retain their individuality.


Credits from Troika include: Lead Designer/Animator David Sparrgrove, Lead Designer Mindy Park, Lead Designer Adrienne Wollman, Designer Danielle Jang, Editor/Shoot Artist Jake Braafladt, Design Assist Andrew Shin, Sound Design Syn Music, and Lead Producer Andrew Thao. At Groupe Média TFO participants include: Project Lead, Mathieu A. Lozar, Marketing Chief Officer Pascal Arseneau, Project Sponsor Sylvain Awad, Brand Manager François Bleytou, Technical Project manager Joe Milan, Art Director Martin Simard and Technical lead Cliff Lavallée.