Creative agency Trollbäck + Company (T+Co) recently designed the opening titles for Peggy Guggenheim: Art Addict directed by Lisa Immordino Vreeland and produced by Stanley Buchthal for film company Submarine. Inspired by the works of Jackson Pollock, Robert Motherwell, and their contemporaries, T+Co collaborated with creative studio And/Or to capture the spirit of abstract expressionism through design and animation. Bold brushstrokes and spontaneous paint splatters evoke the modern masters that Guggenheim championed and loved, reflecting the sea change in art and culture that swirled around her.
T+Co also designed the chapter headings interspersed throughout the documentary film. T+Co chose to create the sequence in-camera, shooting paint on plexiglass in real time to give the piece a rich, authentic flavor. Using colors that were popular during that era, as well as references to Pollock’s unique style of drip painting and Motherwell’s boldly gestural brushstrokes, the titles capture how these individuals — and their art — were all interconnected in Guggenheim’s life story. Chief Creative Officer is Jakob Trollbäck, Creative Director Kelli Miller, Director of Photography Noah David Smith, Animators Julia Siemón, Jennifer Chua, and Fionna Mariani, Editor Caroline Kallback, Production Coordinator Betsy Jones, Executive Producer Elyse Roth and VP Production Erica Schrager.