22squared Modernizes Classic Tales For Kitchen and Bath


In a crowded category awash with glossy images of high-end kitchens and bathrooms, the DXV by American Standard collection wanted to differentiate itself. Accordingly, 22squared created the “As Told By DXV” campaign which reimagines classic works of literature – like Alice’s Adventures in Wonderland, Beauty and the Beast, and Strange Case of Dr. Jekyll & Mr. Hyde – to demonstrate to affluent home owners and designers the brand’s ability to create a personal story for their kitchen and bathroom.




Running in print, digital and social media, the campaign includes three new ads “Strange Case of Dr. Jekyll & Mr. Hyde”, “Beauty and the Beast” and “Alice’s Adventures in Wonderland.” Credits at the integrated agency, with offices in Atlanta GA and Tampa FL, go to Chief Creative Officer John Stapleton, Group Creative Director Curt Mueller, Creative Directors Clarence Bradley and Todd Nolley, Producers Jodi Godwin and Anna Askew, and Account Supervisor Katie Bollock. Photographer is Chris Crisman.