Warkulwiz: GoPhillyGo Just Flows

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Warkulwiz Design Associates was invited by Clean Air Council to bid an ongoing project that required working with interactive map developers. The charge was to give the project life, a look, a name, and launch the website by the end of June 2015.

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 According to Bob Warkulwiz, “the name, GoPhillyGo, just flowed off the tongue, had a fun attitude, and fit the city’s personality. Developing of the mark let to the merging of two ideas. One — the connective ligature of lowercase letterforms to allude to a roadway system. Two — substitution of the “o”s of the words with that of circular graphics, like bike and bus wheels, to support the idea of combining ways to travel.”

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Other graphic assets include video, transit ads, branding, and brochure. 

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The new GoPhillyGo Website, with online mapping capabilities for the Greater Philadelphia region, has now been launched. Developed by local technological firm Azavea and funded by a grant from the William Penn Foundation, the site makes it easy for users to plan multimodal directions — combining biking, walking and public transportation within one trip — to go anywhere within the greater Philadelphia area without the use of a car. Emily Zuwiala was lead on the project for the Warkulwiz firm. On the video, illustration is by Michael Rogalski and animation by Geoffrey Beady.