Celestial Seasonings, a leader in the specialty tea category has embarked on a brand reinvention this fall.
Capsule redesigns The Sugar Goblin
Bubbly, eye-catching colors to match the delicious sweet flavors and playful crunch of Quinoa Pops
Single-serve, pre-mixed, full proof, and ready-to-drink bottled cocktail
Smith Design had designed packaging for a line of fabric softener products for the Snuggle brand that would be disruptive to the category.
The Gruffalo Feasting range of products has Hornall Anderson creating pack designs which bring the character to the UK.
Southern Comfort liquor is rolling out a global branding and packaging campaign.
Snapple is moving beyond its traditional East and West Coast strongholds to ramp up growth in markets across the United States and globally.
The Absolut Vodka bottle has been a center of attention since its introduction in 1979. Now it has been refreshed, under the leadership of Brand Union.
The annual GDUSA competition celebrates well-designed graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.
Design as an investment…
Guest Blog Post by Jenn David Connolly When you think of a natural product, do you think of muted colors, green and brown earthy tones and kraft paper — to represent healthy, all natural, simple/clean ingredients, wholesome, maybe even organic and non-GMO? Think again. Natural products certainly looked their expected part when they first started…
Guest Blog Post by Jenn David Connolly Founder & Creative Director of Jenn David Design Believe it or not, many of the packaged food products in the retail marketplace don’t conform to the FDA Food Labeling Guide requirements. It’s not surprising, seeing as the guide is lengthy, confusing and complex. The FDA can’t check every package…
Halloween is right around the corner, so of course I can’t stop thinking about candy. Here are 6 tantalizing package designs that have kept me salivating while I wait for the real treats to arrive. Jealous Sweets, designed by London’s B&B studio, will inspire envy in every would-be Willy Wonka. Giftability, desirability and improved natural cues…