Brighton Agency has designed packaging for a new pet food line from Mars. There is a sharp focus on the eyes to link today’s pets to their wilder ancestors.
Creative agency Duncan Channon helps Redhook, an original craft brewer, reimagine itself as the experimental and creative Redhook Brewlab.
Gerber brings back the original black-and-white sketch of the Gerber baby logo as part of a package design update and to help celebrate its 90th anniversary.
Craig Calsbeek recently completed branding and packaging for the AxisGO™ Smartphone System by Aquatech Imaging. Since the product category is new, the design has the product clearly visible, and emphasizes function and features.
San Francisco-based Pavement develops a sophisticated brand image and package design for a medical cannabis client.
A fresh look and new technology are key elements in a massive overhaul of Subway, the world’s largest restaurant chain.
Invok was tasked with branding and packaging the new Trojan XOXO to help position it as a gender-neutral product more comfortable for women and men to purchase and use.
Simon Thorneycroft of Perspective: Branding repositioned Tahoe Trail Bar as more than a snack but rather “fuel for the journey.”
TFI Envision, Inc. wraps entire package in farm imagery to signal the organic nature of a new offering from Brummel & Brown.
Healthy food startup Hampton Creek has redesigned its packaging to capture a sense of craft and the beauty of nature.
Neenah Packaging has introduced new Pearlized Folding Board into its portfolio to meet the growing demand for “shimmer and shine” in beauty packaging.
Jones Knowles Ritchie has developed a comprehensive visual identity system for new haircare brand, FORM, while design firm Bone+Black is responsible for the bottle structure.
Target has announced an increased commitment to packaging sustainability which is codified in five new sustainable packaging goals.
ButterflyCannon has created the positioning, identity and package design for a luxury beauty line specifically for pregnancy.
Bulletproof has refreshed the packaging design for Oscar Mayer Hot Dogs to coincide with healthful recipe changes to its entire line of products.
Tony Auston of Auston Design Group designed a label for the new Humboldt Distillery vodka that contains a unique local flavor, with an assist from ESTATE LABEL® by Neenah Packaging.
Brandimage has created new packaging graphics for Goldwell Dualsenses and StyleSign lines that emphasizes their synergy, energy and modernity.
In the name of sustainable packaging, Dutch rum brand Fitzroy Premium Navy Rum uses washed-up Coca-Cola labels to create marbled bottle caps.
Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.
Summit Brewing Co. has recently debuted its summer-friendly variety pack, The Boundary Waters Box, designed by Duffy.
Watermark Design uses handlettering and botanical drawings to add an artisan feel to canned cocktails.
The Republik of Durham NC has developed the brand identity and hand lettered labels for the launch of Bedlam Vodka, which is seeking to cultivate an outsider identity.
Neenah Packaging has partnered with CODO Design to publish the Craft Beer Branding Guide; it is available free by using the link in this article.
Pentagram partner Angus Hyland creates modern takes on two vintage games and in the process brings avant-garde aesthetics to physical gaming.