Perspective: Branding has created a bolder and more visible brand and packaging for established craft brewer Deschutes.
Luis Fitch of UNO hopes that the retail branding for the first Latino-influenced brewery in Minneapolis will encourage people to share food, drink and understanding.
A daring use of Italian Futurist typeface by EBD and Louise Fili for sauces and dresses passed the mom test.
CF Napa and Carpenter Collective help Brewery Ommegang make it easier to identify their beers in the crowded craft beer market.
Noise 13 developed the branding and packaging for the recent launch of Skunk Factory’s handheld vape kit and cartridges. High-end packaging is a big part of the project.
Sustainable skincare start-up Optiat has relaunched as UpCircle, with strategic brand support from creative brand design agency Studio More.
Brand strategy firm Retail Voodoo developed new branding and packaging for Kar’s Nuts which embraces its (Detroit) hometown pride while positioning it for national growth.
Pepsi and AMV BBDO have developed a new marketing platform and tagline: “For the love of it.” More than 100 countries around the world are expected adapt it and related Pepsi graphics and content. In the U.S., not so much, as taglines have lost their luster.
The rugelach king of Harlem asked the design team at DATAGRAPHIC to create a beautiful box with a cross-cultural message. Two Neenah papers helped make it a reality.
Denomination created a design for the brand new Strongbow Blossom Rose Sparkling Apple Cider that takes advantage of the general move to lighter drinks and targets a female millennial audience.
Creative agency Design Army rebrands the premium crafted, non-alcoholic cocktail brand Mocktail Club with a design that is delicious, artsy and refreshing.
Quest Nutrition has expanded its food portfolio and needed a refreshed and consistent packaging system to tie the family of foods together. They turned to Chase Design Group to achieve their goal.
Retail Voodoo created a new logo that represents the past, present, and future Yakima Chief Hops, a grower-owned supplier of American style hops to the world.
Watermark Design introduces sparkling canned wine Tarongino to the US with packaging reflective of the feeling of being in the Mediterranean.
Tigre Creative created a sense of upward motion and positive energy for the Super Coffee energy beverage.
Apple, Google, and Amazon top Interbrand Best Global Brands while Luxury is the fastest growing sector.
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
Cousins found Youth To The People, a vegan-based, clean beauty skincare line for today’s health-conscious consumer.
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
Neenah has released The Design Collection, a newly refreshed portfolio of high-end, specialty papers for luxe packaging and retail solutions.
Design studio Love brings back Scandanavian design and introduces bespoke artwork to refresh the iconic luxury ice cream’s brand.
MillerCoors partners with brand agency Solsight to redesign a new look and feel for Mexican import brand Sol.
Chobani CCO Leland Maschmeyer has developed a squeezable tube to help brand Chobani yogurt as a condiment option.
The design and branding agency leverages sleek, minimalistic package design to let the beauty of nutritious soups shine through.