Brandimage Adds Twist To Grand Marnier

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Brandimage, a global consultancy of brand equity architects and designers, has announced the launch of a new identity and graphic style for Grand Marnier, placing it in the world of luxury and based on the philosophy LIVE GRAND.

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The brand’s heritage Gothic typography has been redesigned, modernized and juxtaposed with a minimalist Futura to set the brand in a modern style. A new chromatic color spectrum centers around nude white and oak brown to project elegance and understated sophistication, and are punctuated by “passion red” for a touch of eccentricity. Finally, the crest, whose elements have been redesigned and simplified, is affixed like a watermark to everything from packaging and POS to stationary.

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