Brandimage Styles Hair Products Synergy

GOLDWELL

Brandimage has created new packaging graphics for Goldwell Dualsenses and StyleSign lines. Goldwell, a German brand specializing in professional hair color, care and styling products, recently relaunched Dualsenses and StyleSign, introducing expert and synergized care and styling lines. The Brandimage design seeks to communicate that synergy; the lines are now complementary thanks to minimalistic, modern forms and same color coding. The new design also plays with the inversion of colors, as the  brightness of white matte contrasts with colored metallic typography to emphasize energy and modernity.

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