Cannabis Packaging Celebrates ’60s Woodstock Festival

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Almost half a century after Woodstock, arguably the defining cultural milestone for the baby-boomer generation, Pentagram was tapped to design the branding and packaging for The Woodstock Cannabis Company, a line of marijuana extracts. Pentagram worked with Woodstock festival co-founder Michael Lang who provided the designers with the iconic “bird-on-guitar” image created for the original Woodstock poster by Arnold Skolnick.

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The Pentagram team used the symbol in its original form, but enhanced the acoustic guitar on which the bird sits. The logotype is Akzidenz-Grotesk, the famous nineteenth century sans-serif typeface featured on the original Woodstock poster, as well. All packaging is branded with the eye-catching red of the original poster, and the box interiors are lined with different black-and-white photomontages of the festival.

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