As PT’s Coffee celebrated their 25th anniversary, the Topeka KS-based roasting company owners approached Carpenter Collective for a new identity that would reflect their love of coffee from “seed to cup”. The inspiration behind the updated PT’s mark and identity: a herd of bison grazing on the Kansas prairie near the client’s headquarters.
The design is intended to emphasize Midwestern roots as well as the hand-crafted nature of the products. The new look is featured prominently on the packaging, including a distinctive and rich blue color. Packaging also reflects the company’s transparency as each bag carries information about the origin of the coffee as well as the specific flavor notes of each blend. Collaborative founder Tad Carpenter was a GDUSA Person-To-Watch in 2017.