Barebottle’s goal is to use community-inspired competition with homebrewers to create an innovative brewery; the results are unique and inventive flavors. The challenge for Chase Design Group was how to bring the Barebottle brand to life and tell a unique flavor story on every bottle.
The solution includes creating the Barebottle mark to express the essence and simplicity of the brand while each beer is expressed through a flavor story. For example, with Muir Woods IPA, Chase using notes of citrus and pinecone while for Galaxy Dust IPA, the flavor depicted by the designers is otherworldly. The brewery is located in San Francisco.