Chattanooga Brewing Rebrand Honors Pre-Prohibition History

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Chattanooga Brewing Company opened in 1890 and operated until 1915 when Prohibition forced it to shut down. In 2010, a pair of engineers with a passion for brewing saw an opportunity to resurrect the venerable company.

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When they tapped creative agency Widgets & Stone to renew the brand and develop new packaging, the design team found a treasure trove of historical artifacts from pre-Prohibition era.

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To honor the heritage, and also to stand out from the saturated colors that dominate the microbrew scene, Widgets & Stone went spare and simple for packaging, merchandise, and restaurant graphics.

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