Chobani Tube Turns Yogurt Into a Condiment

CHOBANIHEAD

Chobani has added Chobani Savors to its product line. Packaged in a squeezable tube, similar to ketchup, the yogurt is essentially turned into a condiment. To inform and educate consumers that yogurt can indeed be used as a condiment, Chobani Chief Creative Officer Leland Maschmeyer created specific packaging to show what the product is and how it is to be used.

CHOBANI-CHILI-CONTENT-2018

Previously, the brand had only two formats for plain yogurt, cup and tub. The result is a minimalistic design featuring typography and minimal patterns. “Squeezable Greek Yogurt” sits at the top of the tube, followed by only natural ingredients and Chobani Savor brand name underneath.

CHOBANI-FOODS-CONTENT-2018

CHOBANI-POTATO-CONTENT-2018